2025 Flashback: When Cringe Audience Reactions Turned Into Cash – The Unexpected Rise of Saiyaara

When Saiyaara released in July 2025, no one expected the film’s audience reactions to become a cultural spectacle. Within hours of the first shows, social media was flooded with viral clips showing viewers crying, shaking, and dramatically reacting to the film’s emotional scenes. One widely-shared video featured a man watching the movie while attached to … “2025 Flashback: When Cringe Audience Reactions Turned Into Cash – The Unexpected Rise of Saiyaara”

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National Awards Credibility in Question After Rocky Aur Rani Ki Prem Kahaani Win

The 71st National Film Awards, announced on August 1, 2025, saw Karan Johar’s Rocky Aur Rani Ki Prem Kahaani winning two major honours—Best Popular Film Providing Wholesome Entertainment and Best Choreography for the song “Dhindhora Baje Re” by Vaibhavi Merchant. While celebrations poured in from the cast and crew, including heartfelt social media messages from … “National Awards Credibility in Question After Rocky Aur Rani Ki Prem Kahaani Win”

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How Artificial Social-Media Created Hype Turned Saiyyara Into a Surprise Hit

In the ever-evolving world of film marketing, Saiyyara has become a textbook example of how manufactured online buzz can shape the narrative around a movie’s success. While the film itself received mixed critical reviews upon release, its explosive popularity on social media turned it into a commercial hit—largely fueled by fake promotions and algorithmic manipulation. … “How Artificial Social-Media Created Hype Turned Saiyyara Into a Surprise Hit”

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