The 71st National Film Awards, announced on August 1, 2025, saw Karan Johar’s Rocky Aur Rani Ki Prem Kahaani winning two major honours—Best Popular Film Providing Wholesome Entertainment and Best Choreography for the song “Dhindhora Baje Re” by Vaibhavi Merchant. While celebrations poured in from the cast and crew, including heartfelt social media messages from … “National Awards Credibility in Question After Rocky Aur Rani Ki Prem Kahaani Win”
Tag: chhapri
How Artificial Social-Media Created Hype Turned Saiyyara Into a Surprise Hit
In the ever-evolving world of film marketing, Saiyyara has become a textbook example of how manufactured online buzz can shape the narrative around a movie’s success. While the film itself received mixed critical reviews upon release, its explosive popularity on social media turned it into a commercial hit—largely fueled by fake promotions and algorithmic manipulation. … “How Artificial Social-Media Created Hype Turned Saiyyara Into a Surprise Hit”